After looking at the audience feedback, I was unsure whether to stay with the font (1) I already had, or to find a new one. However I decided to not make any amendments because I personally was happy with my products. Although I dislike the font, it needs to be clearly readable to audiences, whether looking at the digipak it in a store, or looking at the magazine poster - the font needs to be as easily read as possible, to maximise customer sales and increase audience awareness of the artist. I prefer the second font (2) to the first, however, after asking a few peers whether they struggled to read it and found that they did, I thought it is sensible to go for a font that still follows the indie conventions, but is also beneficial to the product and artist.
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| (1) |
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| (2) |
However, I did experiment with using a different typeface, however, was still unsatisfied with the style. Although this was clear to read and still had the handwritten typography, I found that when the font was made a smaller size, it became just as hard to read. Because of this, I have decided not to use this font.
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