Visual Planning: Test Footage

This is my first test footage. I used a Canon 600D.

The idea I wanted to convey with this test footage was the exploration of a book. After filming, I then went on to edit, and cut on action, between the shots of the front cover. I also experimented with the speed of a shot, by speeding the pace when I was flicking through the book. 

This is my second test footage, again, experimenting with editing in Premiere Pro.

For this footage, I used a JVC.

This is footage I took of a rainbow. I made lots of cuts, as well as slowing the pace, adding effects on it, including Cineon Converter and sun flare.

Some more test footage:

Using JVC and Figrig

From doing these, I found the JVC more helpful and easy to use, so I wish to use a JVC and a figrig (possibly trupod as well) for my music video, rather than a Canon, as well as further skills development with editing.

Skills Development - Cutting on the Beat

Practise cutting on the beat of the song.

Visual Planning - Styling Moodboards

Costume/Outfit moodboard:

This is my styling idea for my actor in the music video. The outfits are 'boho' style, white and flowy, with boots. I think this look conveys a warm, autumn atmosphere, as well as sticking to the conventions of a indie music video.

Influences from:

• Lana Del Rey's Summertime Sadness Music Video

Hair/makeup moodboard:

Minimum makeup (natural): the focus of natural beauty.

Music Video Production Treatment

Music Video Production Treatment

Experimentation with Green Screen

PART ONE

PART TWO

To further our knowledge of filming, we went to the filming studio and experimented with green screen.

Firstly, we looked at the perspective of the subject and the background, and how we could experiment with the camera to adjust the perspective to make it look realistic. We then looked at the lighting, to make sure that the lighting on the subject matched the background image. We also looked at different effects that are available with the use of the green screen. 

From this, it has given me a further insight into what could be done with my music video.

Audience Profile

This is the audience profile of my target audience, of the indie music genre. I have included images of popular social networks, such as Instagram, Twitter and Tumblr. Other images include fashion brands, such as Acne and American Apparel. This also includes images of fashion, which is mostly aesthetically pleasing, and minimalist. I've also included an image of Van Gogh's Starry Night, to show my audience enjoy and appreciate art, as well as an image of travel, to emphasise their dreams of travelling. 

Target Audience Research - Analysis of Results