Digipak

Digipak

Digipaks are a special edition of an album, and consist of a gatefold paperboard, containing a CD inside. The purpose of a digipak is to promote the artist and album. Typically, digipaks are eye-catching, and the images on it support the artists' brand image and their genre. All aspects of the digipak, brand image, music video, promotions, are interconnected. Digipaks are considered for people who are fans of the artist.

Types of digipaks:

• 4 panel digipak

This digipak is the standard CD case.

• 4 panel digipak with pocket

This digipak is a slightly developed version of the original 4 panel design. This digipak allows there to be a booklet inside the slot that gives more information about the album and artist.

• 4 panel digipak with slot

Like the pocket digipak, this one has instead, a slot. Again, used for booklets containing additional information.

• 6 panel digipak - CD placed in centre panel

This digipak has the CD placed in the centre of the digipak, with two empty panels either side. This allows for further artwork to be added to the digipak. The artwork included usually promotes the artist and the content of the album.

• 6 panel digipak - CD placed on right panel

This digipak unfolds, and usually opens up to show additional artwork and information.

• 6 panel digipak - 2 CDs

This digipak unfolds similarly to the above to, however contains two CDs. Often, the additional CD contains extra or 'deluxe' tracks, or could be a DVD of a live show.

• 8 panel digipak

For this digipak, the outer panels fold inwards, then folding the remaining panels into each other. These types of digipaks typically contain 3 CD trays, with the fourth panel being used as a slot for booklets.

• Maltese Cross digipak

This digipak is the least common, with its 4 individual panels that fold inwards. Some of these digipaks contain more CD trays.