Magazine Advert Analysis

Noah and The Whale

This is the magazine advertisement of Noah and the Whale's 'The First Days of Spring'.

This features a medium shot of the band, with the focus on one member. This gives a clear image of who the band is. The band member who looks directly at the camera through the lens suggests that the band music is creative, and their content is self-made - individual and unique. It could be said that the artist is taking a picture of the audience, suggesting that they involve and communicate with their fans. 

The photo has been edited so that there is a vintage, indie look about the advertisement, further reinforcing the bands genre. It also ties in with the title "The First Days of Spring", because the warm, earthy, washed out colours suggest that a warm mid-spring atmosphere.

The shot of the band fills the bottom half, and leaves the rest of the advert clear. This space is used for the reviews, the title and the bands name, as well as dates and additional information. We expect to see this on magazine adverts, and is necessary so that people can look at the advertisement and make decisions on whether to buy the album.

This will appeal to anyone who likes indie music, as the colours, shots, and fonts used all emphasise the conventions of this genre, and therefore attract the right audience. Fans will recognise the band and their name, clearly on the middle of the advert, as well as reaching out to new fans who listen to indie music, as this will catch their eye.

Mumford and Sons

This is a magazine advertisement for Mumford and Sons' 'Sigh No More'.

This advert features the members of the band in individual, medium shots. The photographs themselves are in a style of an old, almost polaroid print, which establishes the indie genre they portray. The members' costume, location and props also add to the indie genre conventions, as the outdoor setting is typical of indie genres, and musical instruments commonly found on indie tracks, especially their own, which will reassure the fans that the content of the album will be what they like. This is further enhanced by the editing of the photographs, that have a vintage, sunbeam, overlaying effect on the photos.

Placed along the top is the bands name and album title, with reviews and additional information along the bottom.

Bon Iver

This is Bon Iver's magazine advertisement for 'Bon Iver'.

This advertisement has artwork for its main image instead of a photography, which is continued through to the album. This artwork follows indie genre conventions, with the use of the earthy, nature colours and the nature composition itself, which gives an indication into the genre and style of music inside. The washed out effect created through the watercolours also creates a clam and tranquil tone. This therefore appeals to the indie audience.

Above the main image, there is the band name and album title, in a bold typeface and colour, and underneath, there are reviews, though there is less additional information.